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OAKLEY | New Arrivals

Oakley has been one of those brands that have been around for a long time and have mastered their craft. Creating the brand for world-class athletes in mind, they see the limits of possibility as just another challenge. Years later, they are still conquering new challenges and have succeeded in plenty including taking the brand to a much more fashionable and artistic level.

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FREEDOM | Art Exhibition

The Seventh Letter in association with Known Gallery presents FREEDOM. An art exhibition dispaying the works of several world renowned artists: Alex Pardee, Barry McGee, David Flores, Futura, Craola, Phil Frost, Stash and many many more.

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TITS | Spring 10' Drop

The TITS Spring 10’ delivery has arrived at SURU. Bringing you more racy graphics and exclusive collaborations with Estevan Oriol and Tera Patrick.

Available NOW at SURU and SURU-LA.COM!

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KNOWN GALLERY | Haze x Stussy

Join our friends at Known Gallery in attending the US S/S Collection release by StussyxHaze at the newly opened Known Gallery in LA. Limited edition tees and original art work will be available for viewing and purchase.

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IMSCARED | Craola

Greg Craola Simkins recently launched his new “IMSCARED” clothing line and online store. If you get a moment please take a look at his site, and check out some of the great graphics. Good luck Greg!

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WeSC x MEDICOM | Bongo Box Sets

One of the anticipated deliveries for us this year was the release of the WeSC x Medicom Toys Bongo box sets. The limited edition collaboration features a pair of headphones and a Bearbrick figure in a matching pattern from WeSC archives: Egg Beer, Swedish, Travel and Crayfish. Medicom Toy also designed a special Fabrick pouch to accompany the Crayfish set.

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ROGUE & DTA | Spring 2010

New arrivals from Rogue Status and DTA. Available at SURU and SURU-LA.COM

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MARK RYDEN | Published Art Work

Mark Ryden came to preeminence in the 1990’s during a time when many artists, critics and collectors were quietly championing a return to the art of painting. With his masterful technique and disquieting content, Ryden quickly became one of the leaders of this movement on the West Coast. Sharing his art work with the world, he has had several published works (such as, Fushigi Circus, The Tree Show, Sweet Wishes and a microportfolio from his Snow Yak show). All books are available at SURU and SURU-LA.COM!

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PLAY CLOTHS | Spring 2010 - Delivery One

The first delivery for Play Cloths Spring ’10 has arrived at SURU. Everything from tees to pocket squares! View the well rounded line on SURU-LA.COM and available for purchase at SURU…NOW!

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IMAGINARY FOUNDATION | New Arrivals

New Imaginary Foundation arrivals for Spring 2010! Available at SURU and SURU-LA.COM.



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JUXTAPOZ | Book Series

As we all know, Juxtapoz has the largest circulation of any art magazine in all of the United States. Helping define and celebrate urban contemporary art at its best. Taking things to another level, they have released hardcover books including a very nice variety of well established and talented artists and art culture topics throughout the nation. Starting out with three staple books Juxtapoz Illustration, Juxtapoz Tattoo and Juxtapoz Poster Art, they have newly released three more to round out the Juxtapoz book series with Juxtapoz Photo, Juxtapoz Dark Arts and Juxtapoz Car Culture.

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BE@RBRICK | Staple x Medicom "Box"

Amongst the many collaborations with Medicom – the Be@rbrick series, this one is one of the more inventive. Designed by Staple, a New York based company comes the Staple “Box” Be@rbrick. Created to have the packaging tape over its eyes and a box tear at one of the heels of his foot, this Bearbrick was nicely detailed and put together. Only a limited number produced worldwide. Available at SURU and SURU-LA.COM!

WEARABLE ART | Limited Edition Artist Watches

Vaneen Watches in conjunction with a few world renowned artists have come together and created another type of wearable art besides just a t-shirt. 4 differently designed timepieces by artists: Buff Monster, Christ Ryniak, Damon Soule and Brian Morris are all produced in a limited availability of 250 ea. worldwide. Now available at SURU and SURU-LA.COM

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R.I.P. Alexander McQueen

The fashion world has just lost on of the most fashion forward and avant garde designers of our time. Lee McQueen, the founder and designer of Alexander McQueen has given us the most outrageous but very inventive designs for apparel and footwear. He will truly be missed. Our condolences go out to the McQueen family and close friends.

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LINKIN PARK | Not Alone



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MOSLEY TRIBES x HELLZ BELLZ | Collaboration Sunglasses

The stylish minds of Hellz and official street wear eye accessory company Mosley Tribes have come together and created two of the most highly anticipated released sunglasses of the year thus far. Available in two limited edition color ways and available now at SURU and SURU-LA.COM!

Trashy Luxury

Remember the Chanel paper bag purse?! Take a look at the new Louis Vuitton trash hobo chic bag. All elements of a trash bag with the signature LV leather strap and name printing. Who knew trash could be so luxurious and worth $1200.00!

DAVID CHOE | "Character Assassination" Art Show

This past Friday, David Choe opened his bay area art show at the Fifty24SF gallery in San Francisco. The show dubbed “Character Assassination” features new works and limited edition posters and will be on display up to March 24th, 2010.

Check out some exclusive photos after the jump…

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BIJULES | Jewelry Collection

Aside from being one of the more cutting edge jewelry designer company out there, Bijules does it in high fashion and great quality. Collection available now at SURU and SURU-LA.COM!

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BE@RBRICK| More Trees 400%

Japanese organization moreTrees and Medicom have teamed up to create the More Trees Bearbrick. Made out of 7 different types of wood, each limb is engraved with the type of wood that was used to create it. Simple, natural and very limited.

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BE@RBRICK| Piano Black 400%

Medicom and prestigious wood manufacturer Karimoku have collaborated and created a highly exclusive black urethane coated Bearbrick dubbed the Piano Black. It may have the appearance of regular vinyl but it is completely made out of piano wood and comes with white piano gloves with a Bearbrick logo embroidery.

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LINKIN PARK | 8-Bit Rebellion iPhone Game

“Many years ago, the world existed in 8-bit harmony…until PixxelKorp arrived. Now, underground forces are assembling to undo the evil corporation’s mass-brainwashing campaign. You may be our only hope to lead the rebellion to victory!”

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BLIND BOXES | New Arrivals from Medicom

Blind boxes of “Where the Wild Things Are” and Bearbrick 100% Series 18 & 19 are now available at SURU!

HAITI | Download to Donate

“Download to Donate” is a compilation of unreleased music presented by Music For Relief. You’ll get a good assortment including the unreleased “Not Alone” track by Linkin Park and a collaboration song with Lupe Fiasco and Kenna called “Resurrection” that was produced and mixed by Mike Shinoda.

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NIXON | Now Available at SURU

SURU is proud to announce that we are now an official dealer for Nixon watches; both at our Melrose location and online. An accessory company that has labeled itself for the youth lifestyle market, Nixon has focused its distribution to specialty surf, skate, snow and fashion stores. The shop has built a strong clientele following for other accessory brands such as Casio G-shocks, Mosley Tribes, and Carrera sunglasses, Nixon is a great addition.

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SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.