Dee & Ricky X G-Shock
“G-Shock Functionality Meets Dee & Ricky Eclectic Style”
Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.
Medicom Toys has released a black and chrome version in the “My First Bearbrick” series. Using clean and modern design with the black and chrome placement and bead filled mid-section (reminiscent of a baby’s rattle), this is one bear that NEEDS to be in any Bearbrick lover’s collection. Available NOW at SURU.
Play Cloths Fall One has just arrived at SURU. With three sub seasons in one delivery, “Recess”, “Play Group” and “OG Navy Group”.
Now available at SURU!
WESC and SUPER have collaborated to bring you an exclusive pair of sunglasses that are only limited to 500 pairs worldwide, 60 of which were released in the US. Handmade in Italy, the sunglasses also come equipped with Carl Zeiss lenses, certified UVA/UVB protection, alternative lenses+case, cleaning microfiber cloth and sunglass pouch. Very small quantity available! Available in store at SURU!
Prolific artist, James Jean, has collaborated with Upper Playground’s premium brand to release an exclusive set of tees. Each of the three designs are limited to 500 pieces worldwide. Definitely wearable art that will sell out…QUICKLY! Available now at SURU and online at SURU-LA.COM!
Pushead, whose body of work with Metallica and other heavy metal bands have made him very well known, but it is his collaborations with various brands that have definitely given him the rep for being an exclusive artist. Upper Playground tees designed by Pushead are now available online and in store at SURU!
New styles and previous favorites have just arrived at SURU! Now available in store and online at SURU-LA.COM!
New styles have arrived at SURU for Super Sunglasses. Available NOW in store and coming soon to suru-la.com.
SURU has finally received the 400% Iron Man 2 Be@rbrick. Limited quantity available.
Celebrating the “Glorious 20th” release of the Be@rbrick blind box series. The box includes: a Gremlins, Captain Action, Iron Man 2, Lots-O-Fun from Toy Story 3, Krooked and Fragment Design themed Be@rbricks. You really can’t lose with this box!
Available at SURU!!

“People aren’t hearing all the music.
Artists and producers work hard in the studio perfecting their sound. But people can’t really hear it with normal headphones. Most headphones can’t handle the bass, the detail, the dynamics. Bottom line, the music doesn’t move you.
With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do.” – Dr. Dre
Now available at SURU!
Limited edition Krooked and Brixton collaboration. Wool cap features fleece ear flaps, custom labels, and printed satin liner. Available now at SURU.
Linkin Park is giving “YOU” a chance to be on their album! The guys are providing you with stems from their single “The Catalyst” and you can go above and beyond with it. Just as long as you include an audible portion of any of the stems in your submission. This is a great opportunity to show Linkin Park what you got!
Joe’s Vader helmet dubbed “The Revenge of Mr. Hahn” is now up for auction through the Freeman’s Auction House in Philadelphia. To Take a look or bid on the helmet, click here or visit www. freemansauction.com.


This past Thursday, we got a surprise visit from custom sneaker designers, Peter Kim aka Methamphibian, Mark Ong aka SBTG and his wife Sue-Ann. Very cool individuals! We talked about what their new projects coming up and maybe…just maybe an exclusive SURU collaboration in the future! Stay Tuned!
If you’re looking for a more exclusive and interesting design for a pair of sunglasses, then Shwood might be what you’re looking for. Mainly using natural wood as their medium, each pair is carefully constructed and precision cut to be one of the most unique eyewear designs. Based out of Portland Oregon, Shwood is keeping true to having fun experimenting with design, materials and aesthetics to create something timeless and functional.
Medicom’s wood based Bearbricks are some of the more rare and exclusive bears released thus far. Following the Black Piano 400% is the “Like A Chess” 400%, both done by Karimoku. Created with a mixture of light and dark woods to create the chessboard design. Comes in specialized box.
Mediom Toys, alongside fellow Japanese brand fragmentdeisgn, have collaborated to create one of this year’s more exclusive 1000% Bearbricks. With an all black matte finish and gold fragment logos on the back and chest of each Bearbrick.
A VERY limited quantity available at SURU and SURU-LA.COM
SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.