Oakley has been one of those brands that have been around for a long time and have mastered their craft. Creating the brand for world-class athletes in mind, they see the limits of possibility as just another challenge. Years later, they are still conquering new challenges and have succeeded in plenty including taking the brand to a much more fashionable and artistic level.

The Seventh Letter in association with Known Gallery presents FREEDOM. An art exhibition dispaying the works of several world renowned artists: Alex Pardee, Barry McGee, David Flores, Futura, Craola, Phil Frost, Stash and many many more.
The TITS Spring 10’ delivery has arrived at SURU. Bringing you more racy graphics and exclusive collaborations with Estevan Oriol and Tera Patrick.
Available NOW at SURU and SURU-LA.COM!

Join our friends at Known Gallery in attending the US S/S Collection release by StussyxHaze at the newly opened Known Gallery in LA. Limited edition tees and original art work will be available for viewing and purchase.
Greg Craola Simkins recently launched his new “IMSCARED” clothing line and online store. If you get a moment please take a look at his site, and check out some of the great graphics. Good luck Greg!
One of the anticipated deliveries for us this year was the release of the WeSC x Medicom Toys Bongo box sets. The limited edition collaboration features a pair of headphones and a Bearbrick figure in a matching pattern from WeSC archives: Egg Beer, Swedish, Travel and Crayfish. Medicom Toy also designed a special Fabrick pouch to accompany the Crayfish set.
New arrivals from Rogue Status and DTA. Available at SURU and SURU-LA.COM
Mark Ryden came to preeminence in the 1990’s during a time when many artists, critics and collectors were quietly championing a return to the art of painting. With his masterful technique and disquieting content, Ryden quickly became one of the leaders of this movement on the West Coast. Sharing his art work with the world, he has had several published works (such as, Fushigi Circus, The Tree Show, Sweet Wishes and a microportfolio from his Snow Yak show). All books are available at SURU and SURU-LA.COM!
The first delivery for Play Cloths Spring ’10 has arrived at SURU. Everything from tees to pocket squares! View the well rounded line on SURU-LA.COM and available for purchase at SURU…NOW!
New Imaginary Foundation arrivals for Spring 2010! Available at SURU and SURU-LA.COM.

SURU (which means "hand printed" or print by hand" in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today's ever growing demand for high end street wear and fasion forward consumers.